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Essential Ideas
- - Introduction/Opportunity
- - Case Studies
- - Your Business Intelligence
- - The Golden Game Of Business
- - The 3 Golden Rules Of Business
- - Businesses Success and Failure
- - The 10 Golden Functions
- - Mission Management
- - Invention Management
- - Talent Management
- - Marketing Management
- - Sales Management
- - Production Management
- - Operations Management
- - Administrative Management
- - Financial Management
- - Business Cycle Management
Blogs & Articles
Quick Links
Niche Marketing
| Function | : | Marketing Management |
| Action Group | : | Market Research |
| Key Action | : | Identify and carve out the ideal niche of customers/products/services that are best target customers. |
| Key Code | : | MKMRNM |
Related Resources From Around The Web
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!
Articles
- When Other Companies Compete Like Crazy, Dare to Be Different
2010 - Sarah Jane Gilbert - hbswk.hbs.edu - Finding Success in the Middle of the Market
2008 - John Quelch - hbswk.hbs.edu - The Next Marketing Challenge: Selling to 'Simplifiers'
2008 - John Quelch - hbswk.hbs.edu - How to Gather Free Marketing Intel
2011 - Julie Rains - www.wisebread.com - Improving Market Research in a Recession
2009 - John Quelch - hbswk.hbs.edu - Marketing After the Recession
2009 - John Quelch - hbswk.hbs.edu - Cause marketing: examples of the best and worst brand purpose campaigns
2019 - Emma Mulcahy - https: - Review of Business Made Simple University
2019 - DANNY KNESEK - https: - The 7 Most Common Marketing Mistakes Companies Make
2016 - Brandon Croke - https: - 10 Marketing Tricks From the Pros
2014 - Mike Templeman - https:
Books
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AMAZON.COM
the best service is no service: how to liberate your customers from customer service, keep them happy, and control costs: bill price, david jaffe: 9780470189085: amazon.com: books