Market Testing/Research

Market Testing/Research

Function : Marketing Management
Action Group : Market Research
Key Action : Employ market testing/research methods to gain valuable information on customer responses.
Key Code : MKMRMT

Related Resources From Around The Web

Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!

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