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Product Positioning
| Function | : | Marketing Management |
| Action Group | : | Marketing Plan |
| Key Action | : | Determine desired "position or shelf" for each product to link customer awareness and identification with products/services. |
| Key Code | : | MKMPPP |
Related Resources From Around The Web
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!
Articles
- 7 Qualitative Research Methods for High-Impact Marketing
2019 - Mary Fernandez - https: - Companies Need to Prepare for the Next Economic Downturn
2019 - Martin - Kevin - Christian Reeves - Whitaker - Ketels - https: - How to Develop an Effective Product Positioning Strategy
2019 - Anthea Louie Louie - https: - How to Develop an Effective Product Positioning Strategy
2019 - Anthea Louie - https: - Marketing: Design a Positioning Strategy
2019 - Alexander Hiam - https: - Product Positioning: Key Elements and Strategies for Success
2019 - Lucidchart Content Team Lucidchart Content Team - https: - Product Strategy: Understanding Product Positioning
2019 - Filipa Amado - https: - The Importance of 'Positioning' Your Brand When You're Just Starting Out
2019 - Thomas Smale - https: - The Startup Finance Blog Everything you need to know about funding, growing and scaling your startup.
2019 - Rachael Pilcher - https: - 12 Examples of Great Brand Positioning Strategy (2019 Update)
2018 - Harris Roberts - https:
Books
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