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Essential Ideas
- - Introduction/Opportunity
- - Case Studies
- - Your Business Intelligence
- - The Golden Game Of Business
- - The 3 Golden Rules Of Business
- - Businesses Success and Failure
- - The 10 Golden Functions
- - Mission Management
- - Invention Management
- - Talent Management
- - Marketing Management
- - Sales Management
- - Production Management
- - Operations Management
- - Administrative Management
- - Financial Management
- - Business Cycle Management
Blogs & Articles
Quick Links
Marketing Manual
| Function | : | Marketing Management |
| Action Group | : | Marketing Plan |
| Key Action | : | Develop and update the marketing management manual for all marketing responsibilities, activities and operations. |
| Key Code | : | MKMPML |
Related Resources From Around The Web
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!
Articles
- Entrepreneur Illusions - Price Your Small Business Services Like Tiffanys, But Mask It Like Walmart
2011 - Ken Sundheim - www.kaswrite.com - Veteran Business Owners Benefit from a Marketing Makeover
2011 - Debbie Dragon - www.wisebread.com - Revive Your Marketing With Fresh Tactics
2008 - Lisa Brooks - www.entrepreneur.com - The Marketing of a President
2008 - John Quelch - hbswk.hbs.edu - Cause marketing: examples of the best and worst brand purpose campaigns
2019 - Emma Mulcahy - https: - Review of Business Made Simple University
2019 - DANNY KNESEK - https: - The 7 Most Common Marketing Mistakes Companies Make
2016 - Brandon Croke - https: - 10 Marketing Tricks From the Pros
2014 - Mike Templeman - https: - Marketing vs. Sales: What is the Difference?
2011 - Laura Lake - marketing.about.com - The Most Important Aspect of Marketing
2011 - Michael Fleischner - marketing-expert.blogspot.com
Books
Related Sites & Products
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COHNMARKETING.COM
award-winning integrated marketing agency | cohn marketing -
AMAZON.COM
amazon.com: marketing management -
INFOPROS.COM
manual and user guide