Related Resources From Around The Web

Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!

Articles

• Proving Marketing's Contribution to Bottom Line
  2017 - ERICH DECKER-HOPPEN - https:
• HBS Introduces Marketing Analysis Tools for Managers
  2011 - Sara Gilbert - hbswk.hbs.edu
• Entrepreneur Illusions - Price Your Small Business Services Like Tiffanys, But Mask It Like Walmart
  2011 - Ken Sundheim - www.kaswrite.com
• Veteran Business Owners Benefit from a Marketing Makeover
  2011 - Debbie Dragon - www.wisebread.com
• Revive Your Marketing With Fresh Tactics
  2008 - Lisa Brooks - www.entrepreneur.com
• The Marketing of a President
  2008 - John Quelch - hbswk.hbs.edu
• Cause marketing: examples of the best and worst brand purpose campaigns
  2019 - Emma Mulcahy - https:
• Review of Business Made Simple University
  2019 - DANNY KNESEK - https:
• The 7 Most Common Marketing Mistakes Companies Make
  2016 - Brandon Croke - https:
• 10 Marketing Tricks From the Pros
  2014 - Mike Templeman - https:

Books

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