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Essential Ideas
- - Introduction/Opportunity
- - Case Studies
- - Your Business Intelligence
- - The Golden Game Of Business
- - The 3 Golden Rules Of Business
- - Businesses Success and Failure
- - The 10 Golden Functions
- - Mission Management
- - Invention Management
- - Talent Management
- - Marketing Management
- - Sales Management
- - Production Management
- - Operations Management
- - Administrative Management
- - Financial Management
- - Business Cycle Management
Blogs & Articles
Quick Links
Competitive Advantage
| Function | : | Marketing Management |
| Action Group | : | Marketing Plan |
| Key Action | : | Research, identify and implement programs, products, services that exploit the company's Competitive Advantage. |
| Key Code | : | MKMPCE |
Related Resources From Around The Web
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!
Articles
- 4 Article Marketing Tips: Article Marketing Strategies for Beginners
2011 - Joel Sussman - www.flipwebsites.com - Gain a Competitive Edge with these 10 Sales & Marketing Ideas
2011 - Joel Sussman - www.marketingsurvivalkit.com - marketing and advertising tips
2011 - Joel Sussman - www.businessballs.com - Marketing Strategies for Small Business
2010 - Joel Sussman - joeyfenwick1.wordpress.com - How Marketing Hype Hurt Boeing and Apple
2007 - John Quelch - blogs.hbr.org - What's Driving the "New Marketing?"
2002 - James Heskett - hbswk.hbs.edu - Entrepreneur Illusions - Price Your Small Business Services Like Tiffanys, But Mask It Like Walmart
2011 - Ken Sundheim - www.kaswrite.com - Veteran Business Owners Benefit from a Marketing Makeover
2011 - Debbie Dragon - www.wisebread.com - Revive Your Marketing With Fresh Tactics
2008 - Lisa Brooks - www.entrepreneur.com - The Marketing of a President
2008 - John Quelch - hbswk.hbs.edu
Books
Related Sites & Products
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COGNIZANT.COM
future of work business models, next generation workplace, new business operating models, business model innovation | cognizant future of work -
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DEALTIME.COM
"competitive advantage" - dealtime