Function | : | Marketing Management |
Action Group | : | Brand |
Key Action | : | Research how customers/public "brand" our company. Identify positive matches of opinion/beliefs that are beneficial and those that are harmful. |
Key Code | : | MKBDBM |
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!