Customer Loyalty Programs

Customer Loyalty Programs

Function : Marketing Management
Action Group : Advertising/Promotions
Key Action : Develop and implement a customer loyalty program, focusing on the Ideal Customer.
Key Code : MKAPLP

Related Resources From Around The Web

Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!

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