Function | : | Marketing Management |
Action Group | : | Advertising/Promotions |
Key Action | : | Improve all the sales copy that exists on marketing/sales materials to increase advertising effectiveness. |
Key Code | : | MKAPCW |
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!