Bundling Products And/Or Services

Bundling Products And/Or Services

Function : Marketing Management
Action Group : Advertising/Promotions
Key Action : Bundle products/services to provide improvement to the customers price-to-value offering.
Key Code : MKAPBP

Related Resources From Around The Web

Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!

Articles

Books

Related Sites & Products