Function | : | Marketing Management |
Action Group | : | Advertising/Promotions |
Key Action | : | Determine the size of budget allocated to Advertising for each product/service/campaign in this quarter and next. |
Key Code | : | MKAPAB |
Many of these articles are dead on point to the function at hand, but some are designed to get you thinking from "left field, right field" and just expand your imagination a bit. Enjoy!